“Give me people whose head and heart are in the right place, and I will give you a winning team!” These words exploded from my mouth to a Senior VP in the late 1970’s.

“What does it mean to have your head and heart in the right place?” the Senior VP asked.

A fair question! This was the spontaneous birth of the M.A.S.K. acronym:

Mindset: Where is your head ?

Attitude: Where is your heart ?

Skills: How do you analyze, and articulate your skills, strengths, and weaknesses?

Knowledge: Are you a critic of yourself and our business?